Promotion of a product has to be undertaken, so that prospective customers learn about the availability of the item from your business.
These three items, product, pricing and place have to be decided completely, before you move on to the aspect of promotion in your marketing mix strategy.Įach of these, including the promotion has to be coordinated with the other, and can influence it, in its own contribution to the marketing effort.
You also have to decide at this time how you will store your inventory, process orders and the avenues you will use to ensure that your product is available in the regions that have a market for it. Is your product only conducive to wholesale methods of marketing? These decisions affect the need for warehousing, and can affect your marketing mix, when costs get added on, because of this decision.
